3 Reasons Why You Need A Marketing Plan… Today
I was recently at a Marketing Conference, and the speaker asked a room of about 150 who had a marketing plan… 4 People put their hand up… 4! You may think I’m biased as a marketer, however it really is...
View ArticleUncovering the Mysteries of Market Research
Research is one of those areas of marketing, that is often forgotten or thrown in the too hard basket. Yes, it is difficult to do market research as well and as detailed as the specialists – but there...
View ArticleSocial Media isn’t for everyone!
Social Media: The means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks....
View ArticleUsing digital media to have an affair online, or My Favourite Marketing...
Being in the industry I am in, I get to read a lot of what others in the industry are doing – if you aren’t doing this in your industry… you should be! Every now and then I come across a gem, and I...
View ArticleWelcome to 2014!
I hope you had a wonderful Christmas and New Years, and hopefully you had a nice break like I did, however it is time to get back into the swing of things. January is the perfect time to sit down and...
View ArticleWhat’s your plan for 2014?
How long did you spend planning your last holiday? Your wedding? Or planning for a big party or fancy dinner? I’m guessing there was at least some level of planning involved, and for major commitments...
View Article5 Best Marketing Strategies for Personal Trainers
The other day my PT asked me for some marketing advice, and I thought I’d share with you what I told him! Now every personal trainer has different goals and ambitions, some are just using it to earn...
View ArticleThe Best Marketing Tips of 2014
We are almost a third of the way through 2014. It still amazes me how fast a year can go by, and highlights just how vital planning is. The things I have written down plans for have been done… the...
View ArticleFinding your Niche
Finding your niche and identifying your market is never easy and is one of the areas that most businesses struggle with… Some of the most common comments and complaints I hear are: “But my product is...
View ArticleWhy you don’t need a Billboard or other Mass forms of Marketing.
There are so many facets to marketing and sometimes I feel like everyone gets caught up in the next big trend of marketing, whether it’s Pinterest or Facebook or Snapchat and Hashtags. Or they are...
View ArticleWhy you need to combine your Social + Traditional Marketing Strategies!
We have social media departments, and advertising teams and graphic designers and they all work together to market our products. But can what they are doing be improved? The answer is always yes! I’ve...
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